• Clarity and Control

    The Emergent Marketing Frame, with it's different purpose and measures, gives greater clarity and a stronger sense of control.

  • A Meta-Demonstration in Emergent Marketing

    How do we make the perceptual shift necessary to enable breakthrough emergent marketing results? NLP and Systems Thinking have some relevant tools to enable more a focus on high level service in content marketing.

  • Double Loop Learning

    See outside and around mental habits.

  • Serve Attention Customers

    The e-Merg system purpose is to serve our attention meta-customers. An attention customer pays attention instead of money. A meta-customer means our customer's customer. Would you like to join us in this mission?

Emergent vs. Projected Marketing

The marketing results are emergent when content marketing is treated as a high level service to valued attention customers and measured from their point of view. Focusing on a model of marketing results (like the funnel) is projected marketing. Which is better?

6 Core Lessons in Emergent Marketing

How to move from projected marketing to emergent

2 Kinds of Customers

2 Kinds of Customers

You don't have prospects anymore. You have two kinds of customers: customers who pay with money and customers who pay with attention. Both have to be served at a high level.

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Marketing as a Service

Marketing as a Service

People aren’t so willing to exchange precious attention currency for persuasion. They will, however, trade a fair amount of it for empowerment. Let's give them what they want.

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Outside-In Design

Outside-In Design

Design the content program from the attention customers' point of view. Measures of success should also be from their point of view. Hint: It isn't what we are used to.

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Serve Attention Customers

Serve Attention Customers

Attention customers now need to be served at a high level as they need a fair exchange of value for that precious commodity of attention in order for them to willingly give it.

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Aligning Demand

Aligning Demand

The attention-customer driven content program should be aligned with the demand you also meet with paid goods and services so the relationships you develop have a migration path to monetary customers.

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Double Loop Learning

Double Loop Learning

A new way of marketing requires a new way of thinking. NLP, along with the "double and triple loop learning" disciplines from systems thinking, provide a foundation for leaders migrating marketing to the new paradigm.

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